- 900 hours
- 60 credits
This course is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through the course, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project.
By the end of this course, you’ll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales.
Why enroll in this program?
Online Program: You will complete this program virtually and in your own way! Our career interview will help us to tailor this program to your goals. A teacher is on hand at all times to support and guide your learning process through individualized coaching and personalized goal setting. Call us today for more information!
Program objectives
The aim of the program is to train you in the sales of products or services, to offer solutions that correspond to customers’ needs, to provide advice, establish a climate of trust and build customer loyalty by offering personalized service that meets customer expectations. In addition to consulting and sales-related tasks, sales consultants may also manage and display in-store merchandise and provide after-sales service.
Pre-Requisites
- Persons holding a Secondary School Diploma or its recognized equivalent, for example, an Attestation of Equivalence of Secondary V studies, or a postsecondary diploma such as the Diploma of College Studies or a Bachelor’s degree
- Persons who are at least 16 years of age on September 30 of the school year in which their training is to begin and have earned the Secondary IV credits in language of instruction, second language and mathematics in the programs of study established by the Ministry, or have been granted recognition for equivalent learning
- Persons who are at least 18 years of age upon entry into the program and have the following functional prerequisites: the successful completion of the General Development Test (Language of Instruction, Adult General Education course 1101-4 or 1062-3), or recognition of equivalent learning
- Persons who have obtained Secondary III credits in language of instruction, second language and mathematics in programs established by the Ministry are required to pursue general education courses, concurrently with their vocational training, in order to obtain the Secondary IV credits they lack in language of instruction, second language and mathematics in programs established by the Ministry.
| MODULE TITLE | Hours | Units |
| Determine their suitability for the occupation and the training process | 30 | 2 |
| Establish professional relationships in the workplace | 90 | 6 |
| Interpret consumer behavior | 45 | 3 |
| Provide customer service | 30 | 2 |
| Sell products and services | 120 | 8 |
| Perform sales-related transactions | 45 | 3 |
| Manage their time at work | 15 | 1 |
| Use job search techniques | 30 | 2 |
| Begin acquiring professional sales experience | 60 | 4 |
| Become familiar with the laws and regulations governing professional sales | 30 | 2 |
| Provide after-sales service | 30 | 2 |
| Perform sales-related activities in French (as a second language) | 60 | 4 |
| Keep their knowledge of products and services up to date | 45 | 3 |
| Perform stock management activities | 60 | 4 |
| Perform visual merchandising activities | 45 | 3 |
| Make connections between marketing strategies and sales of products and services | 45 | 3 |
| Integrate into the workplace | 120 | 8 |
| TOTAL | 900 | 60 |
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